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Words Kris Madden
T he number of children on board
cruise ships is growing steadily,
with about 1.5 million kids
setting sail each year, according to
the Cruise Lines International Association.
But, as ever yone knows, capturing the
hearts and minds of youngsters is all about
brands. Which may explain why many cruise
lines now partner with some of the world’s
best film and animation companies.
CRUISE NEWS KIDS AT SEA
KIDS AT SEA CRUISE NEWS
Carnival Cruise Lines recently
announced a partnership with Dr Seuss
Enterprises to bring the beloved children’s
brand and favourite characters to the
line’s fleet of 24 ships. Carnival’s Seuss at
Sea program offers a variety of onboard
experiences featuring the wonderful world
of the famous cartoonist. The fun starts in
the main dining room with meals straight
from Seuss’s imagination – green eggs and
ham, moose and goose juice. Carnival’s staff
set the tone with Seuss-inspired uniforms,
and popular characters such as the Cat in the
Hat join guests at their tables.
Jennifer Vandekreeke, vice-president and
general manager (Australia) at Carnival
Cruise Lines, says the Seuss at Sea initiative
builds upon Carnival’s leadership position in
family cruising. The line carries more than
700,000 kids aboard its fleet each year.
“Our youth programs are already very
popular with the millions of families who
sail with Carnival but, like all cruise lines,
we’re always looking for new and different
ways to take our guests’ experience to the
next level, and we think the whimsical
world of Dr Seuss is a perfect fit,” she says.
Royal Caribbean International has
a strategic alliance with DreamWorks
Animation with themed cruises on both
Allure of the Seas and Oasis of the Seas where
kids can meet their favourite characters
from Madagascar, Shrek and Kung Fu Panda.
Allure of the Seas also features a How To
Train Your Dragon Ice Show, the company’s
Cruise lines are recruiting a
colourful cast of characters to
keep young passengers happy.
newest ice-skating show starring favourite
characters from the film. Another recent
addition is Barbie at Sea, where little girls
can have their stateroom decorated in a
Barbie theme and enjoy activities such as a
Barbie afternoon tea and fashion parade.
“We continue to see strong demand for
Royal Caribbean cruises from the family
market and are focused on growing the
number of families travelling with us,” says
Adam Armstrong, regional commercial
director of RCI Cruises.
“We’re also seeing an increase in the
trend of multigenerational cruising where
grandparents, parents and kids all travel
together.” See royalcaribbean.com.
Norwegian Cruise Line’s Nickelodeon
at Sea program is available year-round on
five of its ships: Norwegian Epic, Norwegian
Jewel, Norwegian Gem, Norwegian Breakaway
and the line’s latest ship, Norwegian Getaway.
Cruises feature Nickelodeon TV stars such
as SpongeBob SquarePants, Patrick Star and
Dora the Explorer. Norwegian Getaway and
Norwegian Breakaway also have a pirate-
themed Nickelodeon Kids’ Aqua Park, where
children can cool off with larger-than-life
“We continue to see large numbers of
families, and especially multigenerational
families, cruise with us,” NCL spokesperson
AnneMarie Mathews says. “Families are the
second-largest cruising segment, only behind
the 55+ age group. Much more so today,
children are the ones driving their parents’
decision to cruise.” See ncl.com.
Disney understood the magic of
cruising well before the trend took off.
The company’s fourth ship, Disney Fantasy,
joined the fleet in 2012. The young and
young at heart can enjoy Disney-style
entertainment and activities, such as
spending the day in Mickey’s pool or
seeing a live Disney show starring their
Disney cruises also feature deck parties,
fireworks shows and live entertainment
that the whole family can enjoy together.
Baby on board: Meet our youngest
ever cruise reviewer on Page 66.
left: Pirate fun on
Line; Pluto and kids
on Disney Cruise
characters on a Royal
Some of Dr Seuss’s
the Cat in the Hat,
on Carnival’s Seuss
at Sea program
on the loose
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